Business Plan & Pitch Deck
Published on
September 27, 2023
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Research and Planning for a New Business in 4 Steps

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Finally thinking of launching that business idea you've had for years? Congrats! Before you do that, here are the 4 simple steps you need to take to ensure you're thoroughly prepared.
startup research

Knowledge is Power – The Importance of Research and Planning

Dive right in? Hold on, eager beaver. We’ve heard the echo: 90% of startups tumble like a house of cards. Lack of research and planning? Guilty as charged. It's like heading into a maze blindfolded. The fix? Light the way with solid research and a concrete plan, your personal GPS in the business labyrinth.

Step 1: Size Your Market and Identify Trends

Pondering about pouring your hard-earned cash into that sparkly new venture? Hold the phone. Know the size of your playground first. It’s crucial to understand how big the pie is and your potential slice. Observe the market trends; they’re your business weather forecast. It’s not just about the now; it's about staying a step ahead. If you're seeing clouds form, you’ll want that umbrella handy.

market size

Step 2: Analyze and Segment Your Customers

Here’s where we roll out the red carpet for the king – the customer. Understanding their whims and wishes is like having the key to the kingdom. Segment your customers. Tailor your products and services to their likes. And guess what? Understanding your customers’ desires has never been easier or more affordable. Customer surveys aren’t just for the corporate giants anymore. They’re your secret weapon, shining a light on what the king really wants. It’s not about selling a product; it’s about solving their problems, like a knight in shining armor.

Step 3: Competitor Analysis and Pricing Strategy

Got the “only fish in the sea” illusion? Toss it overboard. Even in the narrowest niches, competition lurks like sharks in the water. Understand your competition, and mold a pricing strategy that's as solid as a submarine. It’s about staying afloat amidst the business waves and coming out as the big fish.

Step 4: Build a Custom Go-to-Market Strategy

All set with your arsenal of insights? Time to map the route to conquer the market. Sketch a Go-to-Market (GTM) strategy, taking into account each unique customer segment. It’s like setting the sails for a targeted journey to the island of success. A well-chalked out GTM is a compass, ensuring your business ship navigates right, avoiding the icebergs and hitting the sunny shores.

A GTM strategy, brilliantly crafted, comprises clear goals, specific customer targets, well-defined channels, and a robust pricing strategy. It’s piecing together a masterpiece where every element harmoniously sings, promising a standing ovation for your business debut.

GTM strategy

In Conclusion

Roll credits on the drama of uncertainty. Light up the path of business with the spotlight of research and planning. Understand every nook and cranny of the market. Recognize your royal customers and tailor your offerings. Spot the competition, gear up strategically, and chart the route to business victory with a stellar Go-to-Market strategy.

Here's the closing deal – partnering with a pro in the early chapters of your business saga is the blockbuster move. It's the script tweak ensuring your business story is a hit, saving you time, effort, and a treasure chest of cash down the lane. All aboard for a successful entrepreneurial odyssey with Addifico!