Your Personalized Path to the Ideal Customer
Reaching the right audience, at the right time, through the right channels, with the right offer. That’s what a GTM strategy is all about.
Why you need the service
- Draws a step-by-step growth trajectory
- Demonstrates investors you have clear focus
- Allows you to prioritize and grow efficiently
- Built with the ideal customer in mind
- Considers specific gaps in your competitors' strategy
01
Goals
We work together to set SMART Goals that can keep you focused on what's important.
02
Target Audience Analysis
We segment your customers, create personas, and dive into their demographics and psychographics.
03
Competitor Analysis
We reverse engineer your competition and turn their weaknesses into your strengths.
04
Product-Market-Fit Analysis
We connect the findings of your consumer analysis with your value proposition to ensure product-market-fit.
05
Pricing Sweetspot Analysis
We analyze your competitors' pricing and survey your ideal customers to find the sweetspot for your pricing strategy
06
Distribution Channels
We brainstorm and analyze the ideal distribution channels for your specific offering and for each customer segment.
07
Advertising Channels
We identify and benchmark all potential advertising channels to optimize your future marketing spending.
08
Key Performance Indicators
We determine a handful of KPIs that will help you keep your eyes on the prize.
09
Why us?
Track Record
Hundreds of products launched
Industry-Agnostic
Industry-agnostic expertise
Completely Customized
Bespoke solutions all around. No 1-size-fits-all
Creativity + Technology
The perfect combination of creativity and data-driven insights
Success
Story
The
Challange
A B2B SaaS startup that was already serving its pilot customers was planning their official launch. The product was relevant to many industries and the founders were struggling with customer segment prioritization and pricing.
The
Solution
We first analyzed the total market size potential of each customer segment. Then our team conducted analysis on the market and economic trends affecting each of them, resulting in a clear customer segmentation strategy and pricing recommendations.
The
Result
The SaaS platform was able to strategically allocate its marketing budget to target the customer segments with the highest expected conversion rate and marketing spending RoI.
More services
Read more
Blog
October 23, 2023
Startup Market Sizing: Founder's Guide to TAM SAM SOM Analysis
Market Sizing and Forecasting
Read more
Blog
October 2, 2023
7 Simple Steps to Ace Your Startup Market Research
Business Plan & Pitch Deck
Read more
Blog
September 27, 2023
Research and Planning for a New Business in 4 Steps
Business Plan & Pitch Deck
Frequently asked questions
What is in a Go-to-Market Strategy?
By analyzing the market, your products, competitors, and defining your unique value proposition.
How do you develop a Go-to-Market Strategy?
By analyzing the market, your products, competitors, and defining your unique value proposition.
How long does it take to develop a Go-to-Market Strategy?
It varies, but typically takes 2 weeks to 2 months to create a comprehensive strategy. Depends on the depth of research conducted beforehand.
Can I get assistance in implementing the Go-to-Market Strategy?
Yes, with the help of our strategic partners, we offer support in executing and monitoring the strategy to ensure success.
What's the difference between a marketing strategy and a GTM strategy?
A Go-to-Market (GTM) strategy is a broader plan that encompasses how a product or service will be sold and delivered to customers, including defining target markets, pricing, sales channels, and distribution strategies. On the other hand, a marketing strategy is a component of the GTM strategy focused on promoting the product or service, building brand awareness, and creating demand through various marketing channels and campaigns.